Two Tennessee Whiskeys Linked By History, United To Advance Diversity
Inspired by the historic and storied relationship between Nathan “Nearest” Green, godfather of Tennessee Whiskey, and Jasper “Jack” Daniel, founder of America’s first registered distillery, a joint initiative by Nearest Green Distillery and Jack Daniel’s Tennessee Whiskey has established The Nearest & Jack Advancement Initiative (NJAI).
Investing time, resources, and a pledge of $5 million, this joint initiative aims work with participants representing the BIPOC (Black, Indigenous, and Persons of Color) community who aspire to become head distillers, heads of maturation, and production managers. The pledge will also provide mentorship to BIPOC entrepreneurs while advancing STEM and distilling focused skills within the Tennessee college curriculum.
We’re Gearing Up For Spirits on the Rise, April 15-16, 2024
Hosted each Spring, the Spirits on the Rise Summit is a dynamic gathering that celebrates and uplifts the voices of BIPOC entrepreneurs in the spirits industry. This summit is not just a meeting; it’s a powerful movement, reshaping and energizing the future of BIPOC-owned spirits brands. Join us in this spirited revolution, where every pour, every story, and every connection is a step towards a more inclusive and exciting future in distilling!
The Nearest and Jack Advancement Initiative Removes Barriers
Through the Nearest and Jack Advancement Initiative (NJAI), two of the most storied distilleries in the industry pull together to make diversity a priority. “We’re knocking down barriers that prevents or hinders people from being successful to start up their own business, enter into the industry, or grow and develop while they’re in the industry,” says Melvin Keebler, Jack Daniel Distillery.
Our Programs
Leadership Acceleration Program
BIPOC individuals whose goals are to become future distillery managers, head distillers, or have an interest in other senior management positions will advance their skills and professional development through the Leadership Acceleration Program.
Business Incubation Program
The Business Incubation Program provides BIPOC entrepreneurs with mentorship in various areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.
Nearest Green Distilling Academy
This STEM based curriculum within the academic offerings of Motlow State Community College focuses on the distilled spirits industry and preparing students for a future in the business and prepares them for more advanced education.
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