Two Tennessee Whiskeys Linked By a Shared History, United To Advance Diversity In the Spirits Industry
Inspired by the historic and storied relationship between Nathan "Nearest" Green, godfather of Tennessee Whiskey, and Jasper "Jack" Daniel, founder of America's first registered distillery, a joint initiative by Uncle Nearest Whiskey and Jack Daniel's Tennessee Whiskey has established The Nearest & Jack Advancement Initiative.
Investing time, resources, and a pledge of $5 million, this joint initiative aims work with participants representing the BIPOC community who aspire to become head distillers, heads of maturation, and production managers. The pledge will also provide mentorship to BIPOC entrepreneurs while advancing STEM and distilling focused skills within the Tennessee college curriculum.
Inaugural Participants Named
Leadership Acceleration Program
The Leadership Acceleration Program (LAP) strives to advance the career paths of talented professionals to positions of visibility and importance within the spirits industry.
- Two candidates are accepted into the program each cycle which runs approximately 18 months.
- This program seeks candidates with experience in beverage alcohol, consumer goods, and/or hospitality who are ready for mid-career acceleration (not entry level).
- Roles include Distillery Operations, Marketing, and Sales which have a visible presence and impact on the respective company.
- Must apply through each company's established processes.
Business Incubation Program
In an effort to fortify BIPOC owned businesses, the Business Incubation Program (BIP) strengthens and forges business development through access to industry expertise and resources.
- Must have a brand with at least two (2) years in the marketplace.
- Must have production and distribution of at least 1,000 9L cases annually.
- Must have financial security.
- Must be majority BIPOC owned.
- Must have a distributor or be self distributing where legal.
- Founders/owners must be engaged in the daily operations of the business (not passive owners).
- Ownership structure must be clearly defined and free of conflicts.
Motlow State Community College
The Nearest Green School of Distilling leverages an accredited STEM based curriculum within the academic offerings at Motlow State Community College with a focus on the alcohol beverage distilling industry.
Byron Copeland
Leadership Acceleration Program
Currently an Operations Team Leader at the Jack Daniel Cooperage, Byron Copeland has been selected for the Leadership Acceleration Program with a track toward leadership roles in operations and site management at Jack Daniel’s and Brown-Forman.
Byron joined Brown-Forman in 2015 after previous operations roles for Sabra Dipping Company, Target, and Atlanta Gas Light. He earned a BA from Morehouse College and will complete his MBA from Columbia Southern University this December.
The Leadership Acceleration Program is designed to advance the professional development of African Americans with goals of being future head distillers, distillery managers, and other senior management positions within the alcohol beverage industry.
Tracie Franklin
Leadership Acceleration Program
With a background as an actor, bartender, and whiskey ambassador, Tracie Franklin has been selected for the Leadership Acceleration Program with a potential track to become Head Distiller at the Nearest Green Distillery.
Tracie earned a BFA from California State University-Fullerton and previously worked with William Grant & Sons, Whersky, and SPIRIBAM.
The Leadership Acceleration Program is designed to advance the professional development of African Americans with goals of being future head distillers, distillery managers, and other senior management positions within the alcohol beverage industry.
Du Nord Social Spirits
Business Incubation Program
A small batch distillery based in Minneapolis, Minnesota producing gin, vodka, liqueurs and whiskeys – Du Nord Social Spirits was selected for the 2020 Business Incubation Program.
Founded in 2013, Du Nord is committed to diversifying the craft alcohol community by actively recruiting underrepresented communities of women and racial minorities.
The Business Incubation Program provides BIPOC entrepreneurs with mentorship in all areas of the distilling business including access to marketing, branding, expanded distribution networks, and other assets and opportunities for growth.
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